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Episode 4 (part 2) The future of homes: The role of shared ownership

In this episode of Raising the roof we zoom in on shared ownership and look at how it’s changing the housing market.

Our CEO and host Nick Atkin is joined by Amy Nettleton, Assistant director of development – sales and marketing at Aster Group, and Sally Lynch, Head of sales at Space Homes.

Episode highlights

Amy is a big advocate of shared ownership. Commenting on what it offers, she says: “You’ve heard me say this a lot and I think, [shared ownership] it’s overlooked … we’re one part of the journey from a housing association point of view from the rented side that we deliver. But the opportunities and the options that this tenure gives people, really does change their lives.”

Amy believes that shared ownership is often misunderstood: “If there’s one thing that I could change … it’s the perception that it doesn’t help. It’s the perception that it’s still seen as the ‘ugly sister’ at the disco kind of thing, like a bit of a last resort.” Amy goes on to say: “The people that I talk to or the stories that I get from my sales and negotiators that are moving these people in, we’ve done wonders for their lives and it’s a decision they wouldn’t have been able to have without it.”

Sally explains the benefits of shared ownership for young people: “I think shared ownership might be a way of kind of moving a little bit away from the requirements that it’s the bank of mum and dad. Because actually, your initial cost of getting into a shared ownership home is so much lower. And, the homes tend to be better designed I think and to better standards than you might see if you were buying from a private developer. I think it’s a great way for young people to buy their first home.”

Sally predicts big things for shared ownership over the next few years: “I think what we’re doing in Yorkshire is it’s almost like a restart of the shared ownership programme for us because we did have quite a few years where we didn’t build a lot of shared ownership homes. These new shared owners that we’re seeing coming through now, I think will actively staircase. I think they’ve got a real desire to buy more shares in the home. And I think it’s almost like a new shared owner that we need to work with and obviously encourage them.”

The future of homes: The role of shared ownership

by Yorkshire Housing

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About the host

About the host

Nick Atkin, CEO at Yorkshire Housing

Nick has a track record of leading organisations through transformational change and driving performance improvement, with a focus on maximising the untapped potential from businesses and people.

Born and brought up in Doncaster he joined Yorkshire Housing in 2019. Since this time, he’s delivered transformational change throughout the business to meet the future opportunities and challenges.

About the guests

About the guests

Amy Nettleton, Assistant development director - sales and marketing at Aster Group UK

Amy is really proud to work for Aster and lead their development and sales team. She’s got a real desire to make a difference in the sales side of the business and work with the sector to influence policy and create an offering that works now and in the future. 

Alongside her day job, Amy is also chair of the National Housing Group, and chair of the National Shared Ownership Campaign.

 

About the guests

About the guests

Sally Lynch, Head of sales at Space Homes

Sally joined Yorkshire Housing in 2002. She’s had many roles along the way, working her way up to her current Head of sales position.

Sally has grown our sales team from scratch and she’s really transformed how we do things. Around 15 years ago, Yorkshire Housing only sold a few shared ownership homes (roughly 20 homes per year). Last year the sales team sold 175 homes and this year, is forecast to sell 250! Sally’s really proud of how far they’ve come in such a short amount of time.